Some time ago, I wondered why the water fountains at the Mall Food Courts don’t shoot the water high enough to actually drink it.  Also, the various concessionaires sell only bottled water instead of offering the cold tap water that used to come out of their beverage dispensers.  I just figured that that was all in search of the Almighty Buck.  The same seems to go for many fast-food places, as well as many restaurants.  And YES, it was orchestrated.

First Lady, Michele Obama, had started a “Drink-Up, America” campaign, with the Partnership for a Healthier America, to get Americans to drink more water.  Many of the “Big Soda” companies, which have expanded into bottled water, flavor water-substitute drinks, so-called health or energy drinks, etc., were early supporters of the First Lady’s Campaign. However, then they realized the potential impact to their bottom lines.

Keep in mind that, in many areas, bottled water or the huge jugs that can be filled from dispensing machines outside of your local supermarket are not necessarily any more pure than the local tap water.  Here is the linked article from “Civil Eats”, http://civileats.com/2013/11/25/big-soda-double-crosses-michelle-obamas-drink-up-water-program-in-less-than-3-months/.  Oftentimes, the much-acclaimed bottled water comes out of a spigot somewhere and not really drained from a mountain stream.  By the way, have you ever driven through Zephyr Hills, Fla. I must have missed the Hills.

Civil Eats had another interesting article titled, “Coca-Cola’s Assault on Tap Water”.  Coke’s Disani subsidiary has launched its “Cap the Tap” campaign which has re-educated the Restaurant Industry that every glass of tap water that it serves is like pouring profits down the drain.  Food servers are on-board because larger bills tend to result in bigger tips.  The article is: http://civileats.com/2013/11/13/coca-colas-assault-on-tap-water/.  “NPQ” (Nonprofit Quarterly) asserts that Coke‘s Cap the Tap program disregards its own Social Responsibility Aims.

Gatorade, which along with Acquafina is a subsidiary of PepsiCo, recently developed free computer game: “Gatorade into Bolt”. The game entails directing Usain Bolt, the World’s Fastest Man, around a track in the fastest time possible, while he gathers Gatorade to make him even faster, and avoid water, which makes him slower. The moral–at least to Profit-Seeking–is to make it look somewhat like: “Gatorade good, Water bad”. Here’s the HuffPost link, http://www.huffingtonpost.com/nancy-huehnergarth/water-is-the-enemy_b_4557456.html.

Remember that many poor families do not have ready access to fresh foods, vegetable and fruits since, without a car, they do not frequent supermarkets.  Accordingly, their dependence on fried foods and packaged meals just make Big Soda’s “War on Water” even more diabolical.  Watch a basketball or football game and it appears to many of the Young (in those Hoods) as if “Being like Mike…or Usain” might be their only way out of the Ghetto.  DRINK-UP!


  1. #1 by Marissa Huber on January 14, 2014 - 4:54 PM

    There is an amazing satirical movie called Idiocracy, where 2 people are sent 500 years into the future for a government experiment. The premise is that since people kept getting dumber and dumber, and the corporations just took everything over. Case in point, the companies have convinced the people that water is BAD. It only belongs in the toilet. They water the plants with “Brawndo” – a Gatorade drink. Thus, the plants all die and they can only eat from Carls Jr. Here is a clip about the guy trying to encourage them to water plants with water instead of Brawndo. The people keep saying, but plants need electrolytes! http://www.youtube.com/watch?v=e1fKzw05Q5A

    • #2 by cheekos on January 16, 2014 - 2:23 PM

      Now, where have I heard that “Water is Bad” before? HMMM… Thanks, it looks like that Campaign has definitely devolved.

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